Are you curious about a career in digital marketing but not quite sure where to start? If you're analytical, creative, and love the idea of running ads that drive results, then a Pay-Per-Click (PPC) career could be a fantastic match! Did you know that 32% of companies use PPC to sell products directly to consumers? With brands increasingly investing in online ads to reach their audiences, PPC is one of the most dynamic fields to break into right now. In this guide, we’ll cover everything you need to know about PPC fresher jobs —what they entail and the skills you need. What exactly is PPC? PPC, or Pay-Per-Click , is a form of digital advertising where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to your website instead of earning them organically. PPC ads show up on search engines like Google and Bing, as well as social media platforms such as Facebook, Instagram, and LinkedIn. As a PPC professional, your main responsibility would be...
